Some cereal bars aimed at children contain “staggering” levels of sugar and are better suited to the confectionery aisle, a consumer group has warned.

Which? has used World Consumer Rights Day to call for clearer traffic light nutrition labelling on the front of all cereal bar packs after finding some contain more than 40% sugar.

The watchdog took a snapshot survey of 15 cereal bars and breakfast biscuits and found the levels of sugar left some “more suited to the confectionery aisle”, including those marketed directly at children.

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